Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

Podcasts for businesses

Leave a Reply Cancel reply

Private rental market faces £19bn EPC-upgrade bill

News The cost of getting private rental housing in England up to tougher EPC guidelines by 2025 is set to be around £19bn, new research by Hamptons on behalf of Bloomberg has revealed. The study, which analysed data from the Department for Levelling Up, Housing and Communities, found that almost half of privately rented homes […]

Latent defects and appropriate remedial solutions

News David Weare is a partner and Ian Smith is a senior associate at Fladgate LLP The recent decision in St James’s Oncology SPC Ltd v Lendlease Construction provides helpful guidance to PFI-project companies, design and build contractors, and employers generally when dealing with latent-defect claims. The case concerned a new oncology centre at Leeds […]

HS2 investigates slurry pool above Costain-Skanska tunnelling

News An HS2 tunnel boring machine HS2 is investigating how a roughly 6 square metre pool of bubbling slurry emerged on a rugby pitch in Ruislip, north-west London. The brown foam emerged from the ground on Saturday (18 February), above a site where CSC – a joint venture between Costain, Skanska and Strabag – is […]