On contracts Kristian Blummenfelt, Chelsea Sodaro and Paula Findlay

Swiss sportswear brand On has reinforced its triathlon ambassador team with three notable signings. Olympic Champion Kristian Blummenfelt, reigning Ironman World Champion Chelsea Sodaro and 2022 Ironman 70.3 World Championship silver medallist Paula Findlay have joined On’s roster of world class triathletes.

“With the new additions, we have winners across all majors on our team,” said Flavio Calligaris, On’s Head of Athlete Strategy & Partnership.

“It is our focus to attract and develop the triathlon talent of tomorrow. That is why it was important for us to work with these successful athletes in their prime to provide role models for younger triathletes. Kristian, Chelsea, and Paula, alongside Gustav [Iden], will act as lighthouses for the next generation – they are pioneers who inspire all with their big wins and performances.”

Reunited with childhood friend and training companion Gustav Iden, who joined On in autumn 2022, Kristian Blummenfelt will not only be competing in On shoes but will also have an active role in testing and developing new high-performance products.

On added that… ‘The so-called ‘Norwegian Train’ will bring their deep science approach and the data insights that are the base of their performances to help develop the performance products of the future together with On’s Lightning Team.’

On’s Flavio Calligaris continued, “Whatever their goals, the key to success for On will always be that its athletes can feel that the brand gives them the support they deserve.

“Our team is diverse – from Olympic champions to IM world champions, Paralympic and paratriathlon world champions to world-class Xterra and duathlon athletes.

“From mums who combine their roles with passion and inherent talent, to young talents who want to become superstars and maybe, concurrently, parents in the future. With a team of 30 of the world’s best and most promising athletes, we send a message to the triathlon community that their dreams have a place on our team.”