Social media has long ceased to be a means only for entertainment. Various companies are actively using social networks for their purposes. The B2C segment was the easiest and fastest to adapt. No one is surprised anymore by sales of goods and services via messengers and friendly communication between the brand and its audience.
The situation is more complicated in the B2B segment. There are several reasons why developing B2B relationships in social media has more difficulties than B2C. For example, some of them are listed below.
First, enough time has to pass before the first results from social networks can be evaluated. Secondly, to find, for example, contractors, people are still more likely to use search engines. Moreover, there are different peculiarities in finding a target audience, creating a content strategy, and other reasons.
However, for nine years in the affiliate marketing niche AdCombo company was convinced by personal experience that social networks have a positive impact on the development of the company image. Furthermore, the benefits outweigh the disadvantages.
Here are at least a few of these benefits the company receives:
Positive company image
Social media helps people form an opinion about the company. How many years has the company been on the market? How many customers does it have? What are the reviews? How competent are the company’s employees at solving problems? And other questions can be found out thanks to social media.
Increasing the number of conversions to the site or other landing pages
With the help of competent promotion and good content, a company can get more clicks on the website via the links on the social media pages. Such links can attract even those people who have never worked with the company before and have never heard of it.
Attracting new employees
Attracting new employees becomes very important when the company is constantly growing. Creating a positive image of the company from the point of view of job seekers is also one of the reasons to develop social media.
These benefits pay for themselves in terms of time and money invested. So people need to try these hacks and develop B2B relationships via social media.